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New Facebook Policy: Why Your Live Videos Will Disappear After 30 Days
In a significant policy shift, Facebook has announced that all live broadcasts will be removed from user profiles or pages 30 days post-broadcast, effective February 19, 2025. This decision aligns with the company's goal to optimize its storage resources while also recognizing that most views for live videos typically occur shortly after they air.
Understanding the Changes to Your Live Videos
Once this new rule comes into effect, users with live videos that surpass the 30-day mark can no longer retain them on the platform. However, existing videos older than 30 days won't be immediately deleted—users will receive notifications via email and within the app, alerting them about the impending deletions. They will have a 90-day grace period to back up their content before it is permanently removed. Facebook promises new tools to aid in the downloading and transferring of past live videos—including options for bulk downloads and cloud storage integrations.
Why Is Facebook Making This Move?
Though specific reasons have not been fully disclosed, there’s speculation that this change stems from a broader trend across social media focusing on short, engaging video formats like Reels. Recent reports indicate that many platforms, such as TikTok and Instagram, prioritize this content style, which may explain Facebook's push to encourage users to convert their live videos into Reels—effectively moving users away from longer-lasting archival video content.
The Opportunity to Retain Your Broadcasts
For those who cherish their live broadcasts, there are options available to keep you connected to your audience. You can download videos directly to personal devices, transfer them to cloud storage services like Google Drive or Dropbox, or even convert segments into Reels to remain accessible on their profiles. This adaptability paints an ironic picture: to keep content alive on Facebook, one must participate in its shifting content framework.
Comparison With Other Platforms
In contrast to Facebook’s 30-day limitation, platforms such as YouTube and Twitch offer longer storage durations for live content. YouTube allows indefinite access to past broadcasts, while Twitch varies from 14 to 60 days based on account type. This landscape reveals that users who require long-term access to their live videos may want to consider diversifying their platform use, capitalizing on features offered by other services.
Preparing for Change: Actions You Can Take
As the deadline approaches, it is wise for users to reassess their live video archives. Take proactive steps to preserve valuable content by utilizing the downloading tools Facebook is set to roll out. Additionally, consider the potential for converting your live videos into engaging Reels. With Facebook placing a growing emphasis on vertical video content, this transition could enhance visibility and interaction with your audience.
As a social media user or a content creator, it’s crucial to be mindful of these changes. Engage with your audience now in anticipation of what lies ahead. Don't let your valuable content disappear into the ether—take action today!
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