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September 17.2025

2 Minutes Read

Mastering Brand Visibility in AI Search: Essential Strategies Revealed

Understanding the New Landscape of Search with AI

The emergence of AI search systems like ChatGPT and Gemini has transformed the way users access information. Traditional search engine ranking methods are losing their grip as AI-generated content takes center stage. For enterprise SEOs, the challenge now lies in navigating a landscape where rankings and impressions may not reflect actual traffic or visibility. In this context, brand visibility has emerged as the key metric for success.

What You Will Learn in the Upcoming Webinar

In an informative webinar, Tom Capper, Sr. Search Scientist at STAT Search Analytics, will unpack essential strategies that enterprise brands can employ to adjust to these new dynamics. This session promises practical insights that can help marketers grasp the shifting patterns of user intent and SERP visibility in an era dominated by AI.

Shifts in User Intent: Navigating AI Overviews

As AI technology progresses, user intents are evolving. Businesses must understand that conventional methods of measuring success—like click-through rates—are not sufficient. Users now seek specific answers directly from AI engines, which often sideline traditional SERP listings. This change calls for a reevaluation of strategies to meet user needs effectively.

Bridging the Gap: Balancing SEO with Generative AI

Successful marketers must balance traditional SEO practices with new methods tailored for generative AI. This includes optimizing content for AI engines to ensure it is accessible and effectively meets users' needs. Businesses are encouraged to leverage existing SEO knowledge while embracing innovative approaches, leading to enhanced visibility and user engagement.

Measuring Success Beyond Traditional Metrics

In this webinar, Capper will emphasize how to define success in AI search environments. With various AI engines presenting seemingly limitless answers to any query, marketers must develop new metrics to determine visibility. Going beyond simple impressions and checking rankings involves looking at engagement levels and user interactions as critical indicators of performance.

Join the Conversation and Stay Ahead

Don't miss the chance to gain insights from industry experts in the How To Win Brand Visibility in AI Search webinar. Even if you're unable to attend live, registering ensures you receive a recording packed with valuable information. This is an opportunity for marketers to adapt and thrive in the age of AI, making informed decisions that can shape the future visibility of their brands.

Digital Marketing

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Mastering Brand Visibility in AI Search: Essential Strategies Revealed

Understanding the New Landscape of Search with AI

What You Will Learn in the Upcoming Webinar

Shifts in User Intent: Navigating AI Overviews

Bridging the Gap: Balancing SEO with Generative AI

Measuring Success Beyond Traditional Metrics

Join the Conversation and Stay Ahead

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